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Juan Manuel González Serna, joins the Alliance #CEOPorLaDiversidad led by Fundación Adecco and Fundación CEOE

  • In the Reina Sofía Museum the Adecco Foundation and the CEOE Foundation have presented the Alliance #CEOPorLaDiversidad to which Juan Manuel González Serna has joined along with 59 other CEOs.
  • The event was attended by Magdalena Valerio Cordero, Minister of Employment, Migration and Social Security, with Antonio Garamendi, president of the CEOE and Joaquín Nieto, director of the International Labor Organization in Spain (OIT).

Madrid, October 17, 2019.- At the Reina Sofía Museum in Madrid the Adecco Foundation has celebrated its 20th Anniversary under the presidency of honor of SSMM the Kings of Spain and the participation of the Minister of Employment, Migration and Social Security, Magdalena Valerio Lamb. Within this framework, the CEO of the CEOE, Antonio Garamendi, Enrique Sánchez, President of the Adecco Foundation, and José Isaías Rodríguez, Patron of the Adecco Foundation, presented the #CEOPorLaDiversidad Alliance and has carried out the signing of the first CEO’s commitment to boost Diversity policies in their companies. Thus, 60 CEOs of large companies with activity in Spain have decided accompany the Adecco Foundation and the CEOE Foundation in this act to publicly formalize your commitment.

This Alliance’s mission is to unite the CEOs of the main companies in Spain around a common and innovative vision of diversity, equity and inclusion (De & I) acting as drivers and ambassadors to help accelerate the development of strategies that contribute to business excellence, the competitiveness of talent in Spain and the reduction of inequality and exclusion in Spanish society.

The 60 CEOs who join to this Alliance “recognize” diversity, equity and inclusion as values fundamentals that enrich companies and strengthen their competitiveness. By on the other hand, they “commit” to promoting diversity strategies in their companies, to involve their Steering Committees and to create a common vision of the diversity.

According to Francisco Mesonero, general director of the Adecco Foundation, “the challenge is to raise diversity as the essence of a new leadership paradigm and inclusive business strategy. If we know how to take advantage of it and manage it properly, we will create more competitive businesses in a global framework such as current”.

For his part, Enrique Sánchez, president of the Adecco Foundation wanted to point out that “companies have a basic role to contribute to the well-being of the people, of all the people of our society. Dignity is for our Foundation a fundamental value on which any business decision. ” Addressing the CEOs present, Enrique Sánchez, has recognized that “being a leader in a great company like yours is complex since you have to make decisions that generate an impact on thousands of people In our country. For this reason we value diversity and its inclusion. It will help make better decisions and make our companies have more value for society, be more competitive and sustainable ”.

Antonio Garamendi, president of CEOE, has stated that “the companies aim to not have to talk about diversity and inclusion because they are already part of our DNA. For this the key is in Put people in the center of the company. When we talk about ODS, we talk of people, and 70% of these Objectives are the responsibility of companies. ”

Magdalena Valerio, Minister of Employment, Migration and Social Security, stressed that this alliance “It reinforces and confirms the role that the managerial personnel of the companies have in promoting Diversity and Inclusion strategies since discharge direction, through research, exchange, development and promotion of strategies and good business practices of diversity, equity and inclusion ”.

For Magdalena Valerio, these strategies are fundamental to “achieve work-related objectives decent, that dignifies and allows the development of one’s own abilities and performs respecting labor principles and rights without discrimination of gender or of any other nature ”.

For his part, Joaquín Nieto, director of the Office of the ILO for Spain, has stated that “The launch of the Alliance #CEOPorLaDiversidad is another example of the promising results that are they achieve when we merge efforts so that economic growth is sustained, inclusive and sustainable, as the Development Goals proclaim Sustainable of the 2030 Agenda of the United Nations. ”

Signatories of the Alliance #CEOPorLaDiversidad

D. Marc Gómez, Consejero Delegado de ABB

D. Jorge Caro, secretario general Airbus

D. Antonio Moreno, presidente Alstom

D. Luís Dupuy de Lôme, general manager American Express Global Business Travel

D. José Luís Manzanares, CEO Ayesa

Dña. María José García Beato, consejera secretaria general Banco Sabadell

D. Antonio Ortega, Consejero Ejecutivo Bankia

D. Pedro Guerrero, presidente de Bankinter

Dña. Cristina de Parias Halcón, directora general de BBVA

Dña. Lourdes López, directora general Becton Dickinson (BD)

D. Manuel Broseta, presidente de Broseta Abogados

D. Pablo Riesco, CEO de Cadagua-Grupo Ferrovial

D. José Luís García-Palacios Álvarez, CEO Caja Rural del Sur

D. Francisco Bermúdez, CEO de CapGemini

Dña. Mabel Díaz Orta, CEO Cash Lepe

D. Philippe Boisseau, CEO Cepsa

D. Juan Manuel González Serna, Presidente Cerealto Siro Foods

D. Javier Puga, CEO Dinosol Supermercados

D. Thomas Stadelmann, CEO Dr Schneider Unternehmensgruppe

D. José Bogas, CEO Endesa

D. Víctor Del Pozo, CEO El Corte Inglés

D. José Antonio López, presidente y CEO EricssonD. José Miguel García Fernández, CEO Euskaltel

D. Federico Linares, presidente de EY

D. Ignacio Clopés, director general para España y Latinoamérica Ferrovial Agroman

D. Juan Miguel Floristán, CEO Florette

D. Santiago Villa, CEO Generali

D. Dionisio García Comín, Consejero Delegado Global Omnium

Dña. Mónica Martínez, presidenta de GMV

D. Iker Barricat, director general Grupo Adecco

D. Carlos Abad Rico, CEO Haya Real Estate

D. Carlos Nuñez Murias, CEO Henneo

Dña. Helena Herrero, presidenta y CEO HP Print.

D. Víctor M. Iglesias Ruiz, CEO Ibercaja

Dña. Ángeles Santamaría, CEO Iberdrola España

Dña Petra Axdorff, CEO España IKEA

D. Jaime Revilla, presidente IVECO

D. Javier Aguirre, presidente/CEO Kapsch TraficCom

D. Diego Perdones, director general Maersk

D. Eduardo Petrossi, Consejero Delegado Mahou San Miguel

D. Antonio José Gómez López, general manager Mave Trigo Group.

D. Francisco Reynés Massanet. Presidente y CEO de Naturgy

Dña. Susana de Sarria, presidenta Navantia

D. Ignacio Cano, director general OHL

D. Pedro Viñals Sastron, presidente y consejero delegado de PRA Health Sciences España

D. José María Oriol, Consejero Delegado Patentes Talgo

D. Narcís Roura, CEO PepsiCo

D. Juan Sanabria, director general Philips

D. Maria Luisa de Contes, consejera y secretaria general de Grupo Renault

D. Ramón Alejandro Balet, presidente de Saica

D. José Manuel Nieto, CEO de Schindler

D. Jørn Anthonisen, director general Sector Alarm

D. Andrés Romero Peña, Consejero Director General de Santalucía Seguros.

D. Ignacio Sevillano CEO Smurfit Kappa

D. Luís de Carlos Bertrán, presidente Uría Menéndez

D. Javier Virto, presidente Virto

D. Paulo Pinto, Director General de España y Portugal Verallia

D. Martín Javier Aranda, CEO Worldline Iberia

D. José Luis Acea Rodríguez, Consejero Delegado de Banca March


Cerealto Siro Foods, born from the integration of Grupo Siro and Cerealto, is a company multinational manufacturer of food products for retailers and Marquist food companies.

The new group presents consolidated data at year-end 2018 exceeding 600 million euros of turnover and a production exceeding 400,000 tons. It currently has a team of around 4,800 people distributed in 17 production centers located in Spain, Portugal, Italy, United Kingdom and Mexico, in addition to a commercial team in the United States.

The Company is strongly committed to the development of communities where it has presence and integration of people at risk of exclusion social, which represent more than 12% of the workforce.

Contact Cerealto Siro Foods communication

Julia Gallego Antolín

Jefe de Comunicación Externa de Cerealto Siro Foods