INNOVATION

In Cerealto Siro Foods we believe innovation means differentitation

Innovation

In Cerealto Siro Foods, we continue working to offer our clients a differentiated and valued proposal, fundamentally in innovation, efficiency and a great knowledge of the trends and preferences of users in each of the markets where we are present.

In line with consumer trends, and thanks to our knowledge of markets and consumers, our various businesses have continued to make progress in developing and improving products that are healthier and more natural, without losing taste; products that are safe and of the highest quality, with simpler and clearer composition and labelling.

Healthier products with a focus on consumers

Our innovation focuses on developing and improving products that are increasingly healthier, and that meet the demands of consumers concerned with healthy living.  Our products have less sugar, less salt, fewer additives, fewer fats, more fibre and more proteins. For example, we have introduced ancestral grains such as quinoa, millet, spelt, buckwheat, oats, chia seeds, etc. into our products. They provide a great number of benefits for physical well-being.

Groups with specific nutritional needs

Cerealto Siro Foods also makes an effort to offer solutions to groups with specific nutritional needs. That is why we have expanded our product range, reduced or eliminated sugars and gluten, and extended the use of alternative, healthier fats such as high-oleic sunflower-seed oil. We have a complete range of biscuits that are free of palm oil. We have also made great efforts to find alternative gluten-free products and to use technologies that can give us an advantage in this respect.

Cerealto Siro Foods has an innovation model divided into three levels:

Its organisational structure is made up of:

  • The Innovation Committee, a strategic body responsible for establishing strategic lines, approving innovations and monitoring project results.
  • The R&D Development Committee, focusing more on operational matters, such as process standardisation, documentation and monitoring.

Cerealto Siro Foods has teams composed of: Business Development Managers (BDMs), Category Development Managers (CDMs), New Product Developers (NPDs) and Project Managers (PMs), who are assigned to each innovation project to provide input from market, consumer, product and R&D perspectives and guarantee that we offer added-value projects that exceed our customers’ expectations.

We also have a strategic alliance with I+dea, an international private research and development centre that is a pioneer in the agro-food business. It has a team made up of more than 120 professionals, who provide advice and support for the development of know-how and solutions for our clients, ranging from the creation of new products and implementation of improvements (their acceptance by end consumers is always validated through panels or focus groups), to advice on cost savings, problem resolutions in the manufacturing process, and even consulting on legislation affecting product placement in new markets.

Innovation in numbers

19.2

MILLION EUROS
INVESTED IN R&D

3%

OF TURNOVER

256

NEW PRODUCTS LAUNCHED
ONTO THE MARKET

13

COLLABORATIVE PROJECTS WITH UNIVERSITIES OR FOOD RESEARCH CENTRES

+2,500

PEOPLE IN OUR CONSUMER CLUB

OVER 500

PRODUCT TASTINGS WITH
CONSUMERS AND 200 SHELF
LIFE STUDIES

Co-innovation projects

Cerealto Siro Foods promotes scientific knowledge applied through collaborative projects with European universities and food research centres. In 2018 we accepted 8 projects.

Innovation associations and platforms

We are a member of groups operating on the national and European Food4Life platform of the Spanish Food and Drink Industries Association (Spanish acronym: FIAB).

Member of the Advisory Council of the Agro-Food Industry Research Association (Spanish acronym: AINIA).

We are represented on the Trustees of the Centre for Automation, Robotics and Manufacturing Technologies (Spanish acronym: CARTIF).

We are on the Executive Committee of FoodNexus, together with other prestigious companies and universities.

We are also partners of other associations, such as the Technological Institute of Packing, Transport and Logistics (Spanish acronym: ITENE); the Technological Plastics Institute (AIMPLAS); the Castile-Leon Food Industry Association (VITARTIS); and Campdem BRI.