Madrid, 28 October 2020.- Cerealto Siro Foods continues to make progress in its plan to develop sustainable packaging and has presented a new innovation, in collaboration with its R&D&I centre, R+dea, to respond to growing consumer demand with the aim of eliminating plastics from food product packaging.
Cerealto Siro has presented a disruptive innovation that will allow retailers to eliminate plastic from their pasta shelves. The company has developed a 100% paper-based pulp container. This new type of plastic-free packaging uses only water-based inks and includes a closure system made of adhesives suitable for contact with foodstuffs, which allows the consumer to recycle it in the paper container. It is also certified by the PEFC Programme for the Endorsement of Forest Certification Schemes. Translated with www.DeepL.com/Translator (free version)
“With this disruptive innovation in packaging we managed to reduce the plastic on the pulp shelves. We are pioneers in the use of 100% paper, both long and short pulp. We have worked non-stop in difficult months due to the pandemic, considering that regardless of the exceptional situation we are living in, sustainability is going to be a key for the future development of the pulp category. In addition to being strongly demanded by consumers, being more sustainable every day is part of our Company’s responsibility. This new packaging is already available in supermarkets in Central Europe (Austria, Slovenia, Croatia and Hungary) in a total of 17 references of organic pasta. We are taking a lot of interest in other markets and plan to continue this “green” conversion at a high pace” says Marco Ferraroni, Global Category Director of Cereal Paste Siro Foods.
With this own innovation in packaging, Cerealto Siro Foods achieves a new milestone in reducing plastics in food packaging, one of the main demands of European consumers, and a challenge for the industry at international level, as part of its commitment to the 10 Principles of the United Nations Global Compact in line with its sustainability strategy to contribute to the fulfilment of the Sustainable Development Goals (SDA) established in Agenda 2030.
The Group, committed to reducing the ecological footprint of its operations and in its commitment to lead the transition to a circular economy in the agri-food sector, achieved the Zero Waste declaration in all its plants in Spain and Portugal in 2019. Two years ago, the Group fulfilled its commitment to reduce its carbon emissions by 15% to 20% by 2030 and has continued to reduce its CO2 footprint from 0.14 tonnes in 2018 to 0.11 per tonne produced in 2019. The Baños de Tuero Biogas plant, its partner in environmental management, manages waste from Cerealto Siro Foods and other companies to generate natural gas to supply the company’s pasta factory located in the same town, which has reduced its gas consumption by 20%; as well as high added value organic fertiliser for the fields where the raw material for food production is grown. In addition, 100% of the electricity consumption of its plants in Spain comes from renewable sources and it focuses part of its investment in innovation on the development of sustainable, compostable and recyclable packaging.
About CEREALTO SIRO FOODS
CEREALTO SIRO FOODS, born from the integration of Siro and Cerealto, is a multinational family company that manufactures food products, with a strategy focused on the manufacture of cereal-based food products for clients in the Retail and B2B sectors, with a high dose of innovation and high potential for development in multiple markets.
The Group has a consolidated turnover of more than 577 MM euros, currently has a team of more than 4,500 people and a production of 374,000 tons per year, in 15 production centres located in Spain, Portugal, Italy, United Kingdom and Mexico, as well as commercial offices in the USA.
With a planned investment of 128 million euros up to 2025, its business model is focused on the consumer, innovation and the development of new products.