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·       The company has reinforced its Steering Committee with the appointment of executives of recognised experience in the food sector, in order to strengthen its positioning as a leading global food manufacturer.

·       Jason England, who comes from Sharpak (Group Guillin), has been named Managing Director for the UK business unit.

Madrid, March 21st, 2019- Cerealto Siro Foods, a multinational food company resulting from the merger of Grupo Siro and Cerealto, has reinforced its executive team by appointing top talent from the food sector to key roles in the organization. The company’s aim is to accelerate the merging process and reinforce its positioning in the global food market, with a solid model based on quality, operational efficiency and product and process innovation.

Jason England, the new Managing Director for the United Kingdom business unit

The company’s new Managing Director for the UK business unit is Jason England, who has an extensive track record in the food sector in the United Kingdom and Europe, having previously held executive positions at such companies as Sharpak (part of Group Guillin), and Bakkavor. He has also performed various roles in the Operations departments of such companies as Northern Foods, Heinz and Northumbrian Fine Foods.

Jason has an MBA from the Open University, training in Food Science and Technology, specialising in the Dairy Industry. He also has proven skills in change management and an outstanding performance record in service-related matters, quality and financial results.

Other relevant appointments

Josep Tura has recently joined as the Chief of People & Organisation. With over 25 years’ experience, this executive Engineer has worked as Director of Human Resources in Kraft Iberia and Danone, where he also held positions in the operations area, specifically as Industrial Director.

Jorge Espuny has also joined Cerealto Siro Foods, as Business Director Europe; over the last 18 years he worked at Bimbo, and recently as Global Vice Chairman for Sales.

The company has also appointed a new Chief Financial Officer, José Antonio Rodríguez, who previously worked in top level managerial positions in investment banking at companies such as Banco Santander and Rothschild.

Other appointments in the executive team include reassigning Victoriano Romeral, former CEO of Grupo Siro, as Global Operations Director; Rut Aranda, former CEO of Cerealto, who is now Chief of Strategic Business Development; Loren Tapia, former CFO, now Director of Patrimony; and Javier Leal as Customer Business Director.

The company’s Steering Committee is led by Luis Ángel López, CEO Cerealto Siro Foods. Meanwhile, Juan Manuel González Serna, President of Cerealto Siro Foods, is still chairing the Board of Directors, to which Lucía Urbán, Vice President of Cerealto Siro Foods, also belongs.

About Cerealto Siro Foods

Resulting from the merger of Grupo Siro and Cerealto, Cerealto Siro Foods is a multinational company that manufactures cereal-based food products, supplying retailers and branded food companies in the B2B sector, with a focus on innovation and a high potential for development in multiple markets.

The Group closed 2018 with a turnover of 600 million euros and a production volume of 400,000 t. The Group has a workforce of more than 5,000 people in its 17 production centres located in Spain, Portugal, Italy, the United Kingdom and Mexico, as well as a local team in the United States.

With an accumulated investment of more than 13 million euros in product innovation during 2018, its business model focuses on the consumer, quality, product and process innovation and operational excellence. In addition to its strong commitment to the development of the communities in which they operate and to the integration of people with barriers to work, who represent more than 12% of its workforce.