Cerealto, global manufacturer of food products, has recently launched a new range of healthy biscuits, an alternative for those consumers who are concerned about their health or have specific dietary needs. The new range includes a variety of sugar free biscuits as well as biscuits made with healthier fats such as high oleic sunflower oil or with ancient grains such as spelt, amaranth, quinoa, oatmeal, or rich in vitamins (vitamin B1 and vitamin E). The new range is available in different formats, including “on the go” format or single-serve portion control packs. These are now being distributed by a number of big retailers such as Sainsbury’s in the United Kingdom, or HEB in the United States.
The Siro brand, whose marketing license has been held by Cerealto since 2014, is a traditional brand established in 1920, which started with the trading of high quality biscuits. It is currently a multi-category brand, offering biscuits, crackers, cereal bars or snacks, which are manufactured in Cerealto’s operation centers in Spain, Portugal, United Kingdom and Mexico.
Cerealto is a worldwide food manufacturer, supplying products to retailers and food companies in the B2B sector.
Its product portfolio includes: biscuits, breakfast cereals, cereal bars, baby food, pasta, bread, pastries, gluten free products and snacks. It launches over 100 new product developments each year, and invests more than 5% of its turnover in R&D.
Cerealto offers its products in over 40 countries. Its business activity is supported by its production capacities: 8 operation centers located in Spain, Portugal, Mexico, Italy and United Kingdom and and a workforce of almost1,800 employees (6,51% of them come from groups with barriers to work).
Cerealto also trades four own labels: SIRO, Nutriceal, Moccagatta and Mediterranea, under which it also sells its products.